Seven benefits of sponsoring the 24th World Energy Congress
Seven benefits of sponsoring the 24th World Energy Congress
Sponsoring can have an incredible return on investment. A carefully selected sponsorship opportunity can give you a lot of bang for your marketing buck, boost your brand reach and supplement your print and online marketing efforts.
The 24th World Energy Congress will provide a fantastic opportunity to showcase and sell your product to a highly-engaged target market.
Here’s why your business should consider sponsoring:
1. Put your business front and centre
Sponsoring the 24th World Energy Congress gives your business authority in your industry and this boosts your credibility. Your brand will be seen throughout various elements of the event and attendees eager to learn more about your business will come to find you.
2. Get in front of your target market
The 24th World Energy Congress will give you access to thousands of people in your target market, who you can build relationships with.
3. Brand awareness and media exposure
Sponsorship of the 24th World Energy Congress will give your brand the opportunity to generate awareness, boost the perceived image of your business and gain media exposure. Certain elements of our sponsorship are negotiable. This includes naming rights, when your brand is mentioned and what collateral your brand will be included on. The key to achieving great brand awareness is familiarity. The more your brand name is associated with positive experiences or emotions the stronger your brand awareness will be.
4. Increase your reach and exposure to new clients, customers and businesses
The 24th World Energy Congress doesn’t just have the audience in the room. Our event promotion includes social media, magazine and newspaper advertising, radio, emails and possibly even television commercials. As a sponsor your name and logo will be used during these outreach campaigns increasing your reach and boosting your authority in your industry.
5. Reconnect with customers and engage with an audience
Sponsoring the 24th World Energy Congress will give you a great chance to reconnect and get feedback on how your service or product is performing. You can also use the event as an opportunity to educate your customers about any upcoming products or services.
6. Generate strong leads
The 24th World Energy Congress is a great way to generate quality leads because visitors are actively interested in learning and improving aspects of their business operations. However, new leads don’t just magically appear from sponsoring the event or by standing in your stand. Get out there, interact with event attendees and stand out amongst the crowd.
7. Deliver great ROI
General marketing is less specific and less likely to have a high concentration of your target audience. Sponsoring the 24th World Energy Congress is less expensive and offers a higher return on investment (ROI) than most marketing methods due to the specific target of the event.
Sponsoring the 24th World Energy Congress is well worth the investment generating quality leads, delivering great ROI, increasing your brand reach and exposure, putting you in front of your target market and best of all, building your brand’s authority.